Lead Management1018 Total

Track, manage, and convert your real estate leads with autonomous insights

Total Leads

1018 +67

This week

Hot Leads

6URGENT

Need attention

Response Rate

5.9% +2.3%

Avg across sources

Appointments

34 +8

Showings booked

Conversion Rate

3.9% +0.8%

Lead to close

Pipeline Value

$154.6M

+23% this month

Lead Source Analytics8 sources

Performance metrics by acquisition channel

Zillow

Zillow

247 leads

+18

Cost/Lead

$42

Conv. Rate

3.2%

Revenue

$313K

ROI

2.8x

Quality: 8.4/10
4.2 hrs avg
Facebook Ads

Facebook Ads

189 leads

+24

Cost/Lead

$38

Conv. Rate

2.6%

Revenue

$245K

ROI

3.4x

Quality: 7.2/10
2.8 hrs avg
Realtor.com

Realtor.com

156 leads

+12

Cost/Lead

$55

Conv. Rate

3.8%

Revenue

$285K

ROI

2.1x

Quality: 8.1/10
5.1 hrs avg
Google Ads

Google Ads

98 leads

-5

Cost/Lead

$85

Conv. Rate

2%

Revenue

$98K

ROI

0.9x

Quality: 6.5/10
3.5 hrs avg
BEST

Website

134 leads

+8

Cost/Lead

$15

Conv. Rate

5.2%

Revenue

$420K

ROI

12.5x

Quality: 9.2/10
1.2 hrs avg

Referral

67 leads

+3

Cost/Lead

FREE

Conv. Rate

17.9%

Revenue

$545K

ROI

N/A

Quality: 9.8/10
0.8 hrs avg

Cold Call

82 leads

+15

Cost/Lead

$28

Conv. Rate

4.1%

Revenue

$178K

ROI

4.2x

Quality: 7.8/10
0.5 hrs avg

Open House

45 leads

+7

Cost/Lead

$120

Conv. Rate

8.5%

Revenue

$225K

ROI

3.8x

Quality: 8.9/10
2.0 hrs avg

Sales Pipeline$154.6M Total

Drag and drop leads between stages (visual only)

New124

Value

$45.2M

Conversion

72%

Avg Time

1.2 days

Contacted89

Value

$32.1M

Conversion

75%

Avg Time

2.5 days

Qualified67

Value

$28.4M

Conversion

51%

Avg Time

4.8 days

Showing34

Value

$15.8M

Conversion

53%

Avg Time

7.2 days

Offer18

Value

$8.2M

Conversion

78%

Avg Time

5.5 days

Negotiation14

Value

$6.4M

Conversion

86%

Avg Time

8.3 days

Closed40

Value

$18.5M

Avg Time

N/A

Lead Scoring

Predictive scoring based on 6 factors

Hot

6

40% of leads

Warm

6

40% of leads

Cold

3

20% of leads

Scoring Factors

Response Time20%
Budget Match25%
Timeline Urgency20%
Engagement Level15%
Pre-Approval10%
Source Quality10%
Insight

Based on current scoring, 4 leads are predicted to close within 14 days. Focus on leads with score above 85 for highest conversion probability.

Geographic Distribution

Leads by area and market performance

Phoenix

85001-85099

+15%

Leads

187

Deals

12

Avg Value

$385K

Scottsdale

85250-85260

+22%

Leads

145

Deals

18

Avg Value

$625K

Mesa/Gilbert

85200-85234

+8%

Leads

112

Deals

8

Avg Value

$345K

Chandler

85224-85249

+12%

Leads

98

Deals

6

Avg Value

$412K

Glendale/Peoria

85301-85345

+5%

Leads

78

Deals

5

Avg Value

$298K

Tucson

85700-85750

-3%

Leads

65

Deals

4

Avg Value

$275K

15 leads
DL
95

David Lee

Hot
🤝$600K+
5 hours ago
JS
92

John Smith

Hot
🏠$350K-$450K
2 min ago
WP
89

William Parker

Hot
🤝$800K+
30 min ago
MW
88

Mike Wilson

Hot
🔑$275K-$325K
3 hours ago
MG
85

Maria Garcia

Hot
🏡$375K-$425K
Yesterday
RK
81

Rachel Kim

Hot
📞$425K-$475K
2 hours ago
SJ
74

Sarah Johnson

Warm
📘$500K-$650K
1 hour ago
AF
71

Amanda Foster

Warm
📘$325K-$375K
8 hours ago
RC
68

Robert Chen

Warm
📞$450K-$550K
4 hours ago
EM
65

Emily Martinez

Warm
🏠$275K-$350K
Yesterday
JA
62

Jennifer Adams

Warm
🔍$300K-$400K
6 hours ago
TW
58

Thomas Wright

Warm
🏡$350K-$400K
Yesterday
KO
42

Kevin O'Brien

Cold
🔍$500K-$600K
3 days ago
LB
35

Lisa Brown

Cold
🌐$400K-$500K
2 days ago
JT
28

James Thompson

Cold
🌐$200K-$300K
5 days ago
JS
92

John Smith

Phoenix, AZ

HotShowing 87%

Details

Budget

$350K-$450K

Timeline

1-3 months

Property Type

Single Family

Source

🏠 Zillow

Deal Probability87%

Tags

Pre-ApprovedFirst-Time BuyerMotivated

Activity

3

Calls

5

Emails

4

SMS

12

Total

Recommendation

High priority lead! Schedule a showing within 24 hours. Response time is critical for hot leads.

Activity Feed

John Smith

New lead from Zillow

2 min ago

David Lee

Call completed - 8 min

15 min ago

Sarah Johnson

Email opened

32 min ago

Mike Wilson

Moved to Negotiation

1 hr ago

Jennifer Adams

SMS replied

1.5 hr ago

Maria Garcia

Showing scheduled

2 hr ago

Robert Chen

New lead from Cold Call

3 hr ago

Amanda Foster

Score increased to 71

4 hr ago

Import / Export

Recent Imports

zillow_leads_apr.csvcompleted
45/47 rowsToday, 9:30 AM
facebook_batch_12.csvcompleted
123/123 rowsYesterday
openhouse_mar28.csvcompleted
18/18 rowsMar 28