Lead Management1018 Total
Track, manage, and convert your real estate leads with autonomous insights
Total Leads
This week
Hot Leads
Need attention
Response Rate
Avg across sources
Appointments
Showings booked
Conversion Rate
Lead to close
Pipeline Value
+23% this month
Lead Source Analytics8 sources
Performance metrics by acquisition channel
Zillow
247 leads
Cost/Lead
$42
Conv. Rate
3.2%
Revenue
$313K
ROI
2.8x
Facebook Ads
189 leads
Cost/Lead
$38
Conv. Rate
2.6%
Revenue
$245K
ROI
3.4x
Realtor.com
156 leads
Cost/Lead
$55
Conv. Rate
3.8%
Revenue
$285K
ROI
2.1x
Google Ads
98 leads
Cost/Lead
$85
Conv. Rate
2%
Revenue
$98K
ROI
0.9x
Website
134 leads
Cost/Lead
$15
Conv. Rate
5.2%
Revenue
$420K
ROI
12.5x
Referral
67 leads
Cost/Lead
FREE
Conv. Rate
17.9%
Revenue
$545K
ROI
N/A
Cold Call
82 leads
Cost/Lead
$28
Conv. Rate
4.1%
Revenue
$178K
ROI
4.2x
Open House
45 leads
Cost/Lead
$120
Conv. Rate
8.5%
Revenue
$225K
ROI
3.8x
Sales Pipeline$154.6M Total
Drag and drop leads between stages (visual only)
Value
$45.2M
Conversion
Avg Time
1.2 days
Value
$32.1M
Conversion
Avg Time
2.5 days
Value
$28.4M
Conversion
Avg Time
4.8 days
Value
$15.8M
Conversion
Avg Time
7.2 days
Value
$8.2M
Conversion
Avg Time
5.5 days
Value
$6.4M
Conversion
Avg Time
8.3 days
Value
$18.5M
Avg Time
N/A
Lead Scoring
Predictive scoring based on 6 factors
6
40% of leads
6
40% of leads
3
20% of leads
Scoring Factors
Based on current scoring, 4 leads are predicted to close within 14 days. Focus on leads with score above 85 for highest conversion probability.
Geographic Distribution
Leads by area and market performance
Phoenix
85001-85099
Leads
187
Deals
12
Avg Value
$385K
Scottsdale
85250-85260
Leads
145
Deals
18
Avg Value
$625K
Mesa/Gilbert
85200-85234
Leads
112
Deals
8
Avg Value
$345K
Chandler
85224-85249
Leads
98
Deals
6
Avg Value
$412K
Glendale/Peoria
85301-85345
Leads
78
Deals
5
Avg Value
$298K
Tucson
85700-85750
Leads
65
Deals
4
Avg Value
$275K
David Lee
HotJohn Smith
HotWilliam Parker
HotMike Wilson
HotMaria Garcia
HotRachel Kim
HotSarah Johnson
WarmAmanda Foster
WarmRobert Chen
WarmEmily Martinez
WarmJennifer Adams
WarmThomas Wright
WarmKevin O'Brien
ColdLisa Brown
ColdJames Thompson
ColdJohn Smith
Phoenix, AZ
Details
Budget
$350K-$450K
Timeline
1-3 months
Property Type
Single Family
Source
🏠 Zillow
Tags
Activity
3
Calls
5
Emails
4
SMS
12
Total
High priority lead! Schedule a showing within 24 hours. Response time is critical for hot leads.
Activity Feed
John Smith
New lead from Zillow
David Lee
Call completed - 8 min
Sarah Johnson
Email opened
Mike Wilson
Moved to Negotiation
Jennifer Adams
SMS replied
Maria Garcia
Showing scheduled
Robert Chen
New lead from Cold Call
Amanda Foster
Score increased to 71